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What is branding?

Branding, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

The home page, or some call it the landing page, should showcase your brand, and it should carry through your site.  Each page or post will also include the same look to continue the brand throughout the site. 

All of these things are usually important to the viewer for the website to be remembered by the viewer. The home page, landing page will help your customer see what you are about, and the branding should make them feel  connected to what you are selling, marketing, or a point being argued… 

There are several free tools to use to assist with branding.  If you are on a budget, you might consider these tools. Follow here, to download your list of Free Online Tools